@Highnunchicken, Singaporean Funny

Local food for thought

@marcuzzzy
2 min readMay 15, 2019
Courtesy: @highnunchicken

Why?

We’re friends (Ken, JZ, Terrence, Moses) through NS, social media, work in the creative industry. Fans of New Yorker style cartoons: they have “prestige,” capture attention, are thought-provoking. Wanted to make each other laugh. Decided to produce a Singaporean version to make fun of life in Singapore.

Forgot to add “rice.” It’s a bit too long too.

Courtesy: @highnunchicken

Is it deep?

We don’t put a lot of thought in it. They’re mostly opinions others might not dare to say otherwise.

Four “Ah Boys To Men” movies. People think that’s funny.

It’s more retrospectively, when someone suggests a justification, we go “Yeah!” It’s very art-school-student.

Courtesy: @highnunchicken

People enjoy gamifying it. Sometimes people comment, “What’s the joke behind it?” Sometimes there isn’t one, just a composition of references, images, words.

The more followers we’ve gotten, the more we’ve realised how useless the number is. It could be gone like that.

Politics.

We don’t want to sound preachy. A lot of people don’t even realise the problems that exist. Take us and do what you want.

Memes are like weapons. You use them to justify your agenda.

Some have commented that we’re pro-PAP. It’s not completely true.

Courtesy: @highnunchicken

Just because something has flaws doesn’t mean it’s bad. BTO is essential because we need to be smart about space.

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